Free add-on games for your Kinect! (but there’s a catch)
It’s not even Christmas, yet owners of Xbox 360 Kinect who have it hooked up to the internet, are already getting gifts – brought to you by corporate sponsors. According to Gamasutra, there is now a “party pack” available to download that adds several minigames and mascots for Kinect Sports, and in January, there will be a pack for racing game Kinect Joy Ride, containing 3 new cars: a Camaro, a Corvette and a Cruze.
The Sports party pack is sponsored by Samsung (more details here) – note the TV screen in the above picture – and the upcoming pack for Joy Ride, as you may have guessed, is a Chevrolet promo.
The issue of advertising and product placement in video games will always be, well, an issue, but it’s not exactly new. This one blogger’s opinion: if it brings us good free content, then I’m for it. I would love to download sponsored add-ons for exergames, like extra dance or cardio routines that might have a banner for a sports drink in the background, or free exergames meant to be used with a particular branded gadget like Bosu or TRX.