Exerbeat: the best new Wii exergame you can’t buy in a store?
Posted by Sue
Exerbeat for Wii was released a week ago, and it looked very promising: a game resembling the magnificent We Cheer series (by the same publisher, Namco) but with expanded fitness-fun activities such as karate and yoga, and a workout calendar. Early Amazon reviews indicate Exerbeat is living up to its promise, with one reviewer proclaiming it the best yoga game on Wii. And it’s only $20, so why not pick up your very own copy today at Target, Walmart, Best Buy or even Gamestop (where you can trade in that dud Jillian game while you’re at it)?
Because those stores don’t sell Exerbeat, that’s why! And neither does any other retail store, it looks like.
We had this problem before with Walk It Out, perhaps the first Wii exergame that could be called a word-of-mouth, “cult” hit. The only brick-and-mortar stores I ever saw it in were Gamestop and BJ’s, a warehouse chain. But Exerbeat isn’t even found in a search of Gamestop.com. Same story with BestBuy.com. Target, Walmart and Sears do have it online, but not in stores.
Why, I can only speculate. Perhaps stores believe exergames only sell during January resolution season. Or maybe they got burned with too many Jillian or Your Shape games left on the shelves. Or maybe game marketers aren’t doing a good enough job of pushing these games to the moms and grandparents pushing their carts by. Walk It Out’s packaging, with a happy family on the cover, makes it look more like a kid’s game than a serious exercise game.
Anyway, don’t burn precious gas (like I did) trying to find Exerbeat in a store. Go get it at Amazon. Maybe if we vote with our feet (or fingertips) stores will get the message.